Search engines have their own laws. Did you know that the homepage actually only describes the first page of a website? However, there are more searches for the term homepage than for the term website. In Germany, for example, people tend to look for vacation, in Switzerland for vacation. Specialists look for rhinitis, lay people for a runny nose. There is a lot of searching for free but not buying.
If you want to get noticed, you need to be on the first page of Google. For the search terms that are used in practice and lead to a specific action. How is it in your environment? Singular or plural? German, French or English? General or detailed? And on which landing page should the visitors land with which terms?
The successes achieved via social networks such as Facebook, XING, Twitter or Google+ can also be astonishing, as the target group can be defined more precisely. Or access via mobile devices.
I would be happy to advise you on getting your desired position and getting more out of your visitors.